Black Friday 2026: was the deal real?
We record manufacturer-store prices twice a day from now until the sales. On 27 November we show which discounts beat each product's own recent price, and which only beat an inflated "was" tag.
The short answer
A Black Friday price is a real deal only if it beats what the product sold for in the weeks before. The "was" tag is a weak guide: in our 15 Oct 2026, 16:59 UTC snapshot, six weeks early, products priced $100 or more already sold a median 31.4% below their own tag at these four stores. Our price history so far covers a few hours on 15 October, so there are no verdicts yet.
How to use this page
- Find the product in the table below, or open its maker's store page from the link.
- Note today's price. That is the number to beat, not the crossed-out "was" price.
- On sale day, come back. Each tracked product will get one of the labels below, with its 30-day low and median next to it.
- If a product is not here, apply the same test yourself: compare the sale price with the lowest price you saw in October.
The labels we will use
- Real deal: at least 10% below the 30-day low
- Small saving: below the 30-day low, by less than 10%
- Not a deal: at or above the 30-day low
- Price raised before sale: the median of the 7 days before the sale is higher than the median of days 8 to 30
This follows the idea behind EU "was" price rules: the reference should be a recent selling price. Read the full method or how to tell if a deal is real.
Flagship prices today vs the store's "was" tag
Prices from each maker's US store, checked 2026-10-15. These are not verdicts. Every row stays "History building" until we have 30 days of prices.
| Product | Price today | Store "was" tag | Below tag | Label | Checked |
|---|---|---|---|---|---|
| TCL QM6K 55" | $549.99 | $649.99 | 15% | History building | 2026-10-15 |
| TCL QM6K 65" | $649.99 | $799.99 | 19% | History building | 2026-10-15 |
| TCL QM7L 55" | $699.99 | $1,199.99 | 42% | History building | 2026-10-15 |
| TCL QM7L 65" | $999.99 | $1,499.99 | 33% | History building | 2026-10-15 |
| Roborock Q10 S5+ | $279.99 | $549.99 | 49% | History building | 2026-10-15 |
| Roborock Qrevo Curv 2 Flow | $699.99 | $999.99 | 30% | History building | 2026-10-15 |
| Roborock Saros 10R | $899.99 | $1,599.99 | 44% | History building | 2026-10-15 |
Share this table: buyerdecision.com/black-friday-price-check#table. Download it as CSV. Please credit BuyerDecision and link to this page.
"Was" tags by brand, 15 Oct 2026, 16:59 UTC
Products priced $100 or more, a rough filter that leaves out most accessories and parts. Full data in the was price study.
| Brand | Products | Showing a "was" tag | Median gap | 30% or more below |
|---|---|---|---|---|
| Dreame | 207 | 78 | 33% | 42 |
| eufy | 207 | 0 | None listed | 0 |
| Roborock | 115 | 79 | 34.3% | 51 |
| TCL | 133 | 75 | 30% | 38 |
eufy's US store shows almost no "was" tags, so its sale-day verdicts will rest on price history alone. A tag can be a real launch price, so a big gap is a warning sign, not proof of a fake discount.
What we track
1,297 product variants, including accessories and parts, from the public US stores of TCL, eufy, Roborock and Dreame. 14,954 prices recorded so far, all on 15 October. We check at 00:00 and 12:00 UTC (09:00 and 21:00 JST).
Timeline
- Now to mid-November: collecting prices.
- Mid-November: 30-day lows added to the table.
- 27 to 28 November: sale-day verdicts.
- Early December: a summary of how many deals were real.